We use cookies to remember your preferences and provide you with the very best experience on our website. You can change your cookie settings at any time.


Teaching the importance of eliminating child labor

Who we are

A dynamic partnership

ARISE is a collaborative and compelling approach to ending child labor. 

Founded in 2011 as part of JTI’s sustainable supply chain management, ARISE was developed with the involvement of national governments, social partners, and tobacco-growing communities. Our activities are aligned with national strategies against child labor in the target countries where we work. They strengthen the capacity of governments, employers’ and workers’ organizations, communities and civil society to combat child labor.

ARISE works collaboratively with many different stakeholders to achieve one single mission – to eliminate child labor in specific tobacco-growing areas. It unites the resources and experience of its partners – Japan Tobacco International (JTI), a private-sector tobacco company and Winrock International, a US-based nonprofit organization with wide-ranging experience in agriculture, and works with other local partners on the ground. Between 2011 and 2018, the International Labour Organization (ILO), a specialist body of the United Nations, was also an ARISE partner. During that time the ILO worked with ARISE to strengthen legal and regulatory frameworks to improve labor standards in the countries where we operate.

Shared responsibility

Our partnership is a powerful proposition that brings together our different yet complementary expertise, wide-ranging experience, resources and skills. The partnership is a dynamic relationship, one that shares ownership of the program and responsibility for strategy, implementation and decision making. All of the partners work together in the field and at management level, each one focusing their efforts on their core strengths and expertise.

Find out more about what we do and how we do it.


Our activities

Our activities aim to address the underlying root causes of child labor in the tobacco industry.

Read more


Brazil, Malawi, Tanzania and Zambia

We reach thousands of children and their families.

Read more

Our stories

We’re already making progress

Many of the children and families that ARISE has worked with have new opportunities.

Read more

ARISE aims to end child labor in communities where JTI sources tobacco leaf. We work with those directly affected and with others who have the power to change things. Our initiatives are developed and delivered in collaboration with tobacco-growing communities, social partners and governments.