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News Release

ARISE photography exhibition: Creating new traditions

Switzerland | 25 April 2016

ARISE photography exhibition: Creating new traditions

A photography exhibition celebrating five years of the ARISE Program opened today in the reception area of JTI’s Headquarters building in Geneva. Twenty spectacular photos examine the efforts that ARISE is making to combat child labor in growing communities where JTI sources its’ tobacco leaf. The images, on display until 13 May, explore the Program’s underlying strategy to create new traditions and break the child labor cycle.

Launched in 2011, the ARISE Program – a partnership between the International Labour Organization (ILO), JTI and Winrock International – has since changed the lives of thousands of people. It’s three-pillar approach to ending child labor provides access to education, creates alternative economic opportunities and advocates for policy change. The images taken in Brazil, Malawi and Zambia, capture those benefiting from ARISE, including children, families, teachers and growers.

The exhibition is sponsored by JTI and will be on display in other JTI offices around the world. It will come to an end in Tokyo, Japan in November 2016. Whilst the event is not open to the public, the photographs on display are able to be viewed by anyone in the exhibition’s catalogue, downloadable from the ARISE Program’s website.

For further information, please email

ARISE aims to end child labor in communities where JTI sources tobacco leaf. We work with those directly affected and with others who have the power to change things. Our initiatives are developed and delivered in collaboration with tobacco-growing communities, social partners and governments.