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Teaching pupils the value of education is a first step

WHAT WE DO

Our activities

Our activities aim to address the underlying root causes of child labor in the tobacco industry.

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WHERE WE WORK

Brazil, Malawi, Tanzania and Zambia

We reach thousands of children and their families.

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WHAT IS CHILD LABOR?

We use the ILO definition

Not all work done by children should be classified as child labor that is to be targeted for elimination.

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ARISE aims to end child labor in communities where JTI sources tobacco leaf. We work with those directly affected and with others who have the power to change things. Our initiatives are developed and delivered in collaboration with tobacco-growing communities, social partners and governments.