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Teaching safe farming practices

Where we work

Targeted communities

ARISE aims to prevent and eliminate child labor in countries where JTI does business. We currently have activities in Brazil, Malawi, Tanzania and Zambia.

South America

South America




Brazil is the fifth-largest country in the world – both in terms of area and population – and the largest in Latin America by a considerable margin. It is also a country with considerable disparities of income, both within and across the urban-rural divide. Those living in rural communities often face challenges including a lack of quality education, poor healthcare, and underinvestment in infrastructure. Brazil’s legislative framework differs to other countries where we operate. Find out more about how on the What is child labor? page.

The ARISE program commenced in southern Brazil in February 2012 and was developed around the municipality of Arroio do Tigre in an area known as the Celeiro do centro-serra, in the southernmost state of Brazil, Rio Grande do Sul. This state differs from the rest of the country in its geography and its economy, where there is a mid-income level compared to lower levels in the rest of the country. Within the municipality, the program initially focused on the communities and surrounding areas of São Roque, Linha Ocidental, Taboãozinho, Rocinha, Sitio Alto, Coloninha, Vila Progresso, Linha Paleta, Linha São Pedro, and Linha Cereja. These areas were selected because of the high potential risk of child labor and the vulnerability of many children there. Interestingly child labor occurs there not so much because of poverty principally but rather due to a complex set of factors including cultural beliefs, the predominance of family farms, and a lack of awareness of the hazards of child labor. Today the program is in Arroio do Tigre, Ibarama, Sobradinho and Lagoa Bonita do Sul. On the ground the ARISE program is being delivered together with local partners Escola Família Agrícola (EFA) and Cooperativa dos Profissionais da Assitência Técnica e Extensão Rural (COOPATER).



Poverty is a major contributor to the incidence of child labor in Malawi’s agricultural sector, which accounts for almost half of the country’s GDP. The problem is exacerbated by the high prevalence of HIV/ AIDS, and there are a large number of orphans vulnerable to child labor. Culturally ingrained beliefs are also an issue, with children expected to contribute to their family’s domestic economy, not only to provide additional income, but also to build a work ethic and appreciation for the family unit. ARISE was launched in Malawi in February 2012 and focuses on 20 villages in the tobacco-growing districts of Ntcheu and Lilongwe (the rural area surrounding the city). 

In Malawi ARISE is managed from Lilongwe, the country’s capital city and relies on close collaboration with local implementing partners. The 10 villages in each district were selected using a number of criteria including existing levels of child labor, the incidence of HIV/AIDS, the level of community engagement, the degree of women’s participation in the local economy, and the presence of farmers’ associations, cooperatives, and other community networks. In Malawi, traditional authorities and civic leaders play an important role in local government and community leadership, making their involvement a critical component in the wider success of the ARISE program.



Child labor is a major social and developmental challenge for most rural communities in Tanzania. It exists primarily because of household poverty and socio-cultural beliefs. Children often choose to work to increase family income, or are absent from school during the rainy season when their parents or guardians most need help on the family farm.

A National Action Plan (NAP) to eliminate child labor was developed in 2009. A stakeholder consultation and review of the NAP began in 2016, with a goal to align with other relevant policies and legislative frameworks. Since 2015, there are no school fees at primary and secondary education levels, and the Government hopes that this will increase enrollment and attendance in future years.

ARISE was launched in Tanzania and our efforts focus on the Tabora Region, in country’s mid-west. On a national scale the region ranks poorly on health, education and economic growth, and literacy rates are the lowest nationwide. We work in villages where most children involved in child labor are unpaid workers within their family home. Our focus is on raising awareness of the importance of education, and introducing sustainable income generating activities to improve household income. Village Savings and Loans schemes also help provide women with capital to start their own business and to provide children with school necessities.



Zambia faces a number of daunting challenges, poverty amongst them. It is a nation severely affected by HIV/AIDS, which compounds existing economic and social problems. It has a substantial agricultural sector and tobacco is one of the country’s most valuable cash crops. Child labor in Zambia is widespread, with most child labor being unpaid family work, although some children work to generate an income for themselves or their families.

In Zambia child labor and lack of access to education are closely linked. Many parents may have their children begin work because their nearest school is not accessible, affordable, or capable of providing good quality, relevant education.

ARISE was launched in April 2013 in the tobacco-growing area of Kaoma District, part of Zambia’s Western Province. Activities are operated in 12 communities that were selected on the basis of a number of criteria, including the absolute level of child labor, children’s vulnerability (often as a result of the impact of HIV/AIDS), the involvement of local leaders in their communities, and the communities’ willingness to provide support to, and take ownership of the activities.



Two new bakers in Arroio do Tigre

Two women who took part in the ARISE program training are now running successful small-scale bakery businesses.

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Conditional grants in Mthyoka Village

Mothers of vulnerable children received a conditional grant and have used the funds to create a group savings and loan scheme.

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An innovative partnership

We are a partnership of the private and public sector, and our skills and expertise complement each other in our mission.

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ARISE aims to end child labor in communities where JTI sources tobacco leaf. We work with those directly affected and with others who have the power to change things. Our initiatives are developed and delivered in collaboration with tobacco-growing communities, social partners and governments.