Creating a better future

Our mission

Creating a better future through education

Through education and empowerment, ARISE aims to end child labor in tobacco growing communities and to create a better future for children and generations to come.

We believe that the only way to achieve a long-lasting solution to the problem of child labor is through the integrated efforts and cooperation of multiple stakeholders. Our success depends on understanding the complex and interconnected reasons that child labor exists and engaging and collaborating with those who can contribute to tackling the issues. We know that our success depends on understanding child labor in the context of wider economic, social, and cultural factors, and that success can only be achieved when those most impacted are part of the solution.

We believe that the long-term solution to child labor is not simply to remove children from work, but to address the root causes that allow child labor to exist, and to ensure that children and their families have viable alternatives. We promote the opportunity for change to break the cycle of child labor. We educate children, families, farmers and communities about the need to end child labor. We listen to their concerns and help them understand the long-term benefits. We provide families with the chance to develop skills and find new ways to earn an income. We train farmers and communities so they can find new ways of working and change cultural beliefs that put children at risk. We provide schools with resources, teachers with training, and governments with information so they can create relevant laws and enforce them. Our activities align with national, regional, and local government policies to improve regulatory frameworks in support of improving labor practices, specifically reducing and eliminating child labor.


Our activities

Our activities aim to address the underlying root causes of child labor in the tobacco industry.

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Brazil, Malawi, Tanzania, Zambia, Ethiopia and Bangladesh

We reach thousands of children and their families.

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An innovative partnership

We are a partnership of the private and public sector, and our skills and expertise complement each other in our mission.

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ARISE aims to end child labor in communities where JTI sources tobacco leaf. We work with those directly affected and with others who have the power to change things. Our initiatives are developed and delivered in collaboration with tobacco-growing communities, social partners and governments.