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Teaching the importance of eliminating child labor

Who we are

An innovative partnership

ARISE is a joint initiative of the International Labour Organization (ILO), JTI, and Winrock International. It was developed with the involvement of national governments, social partners, and tobacco-growing communities.

Achieving Reduction of Child Labor in Support of Education (ARISE) is a program to help prevent and eliminate child labor in tobacco-growing communities where JTI does business. Our partnership began in 2011, with much of that year devoted to building the partner relationships and developing the program framework. Our on-the-ground efforts began in Malawi and Brazil in early 2012 and later that same year in Zambia.

Holistic approach

Because the root causes of child labor are complex, ARISE is addressing the issue from multiple angles. Achieving success depends on understanding child labor in the context of wider economic, social, and cultural factors. We use a holistic approach that draws on representatives of national and regional governments and local tobacco-growing communities.


Our activities

The activities developed through ARISE focus on a number of areas, including children’s access to higher-quality education, raising awareness of the importance of eliminating child labor as a social necessity, and providing means of economic empowerment for the communities with which we work. The ARISE program has also been developed to align with national, regional, and local government policies to improve regulatory frameworks in support of improving labor practices, specifically reducing and eliminating child labor.


How we define child labor

Not all work that children do is child labor. A child’s age, the number of hours they spend working, and the conditions and nature of the work are all important in understanding if a child is in child labor. The International Labour Organization (ILO) offers a broad definition of child labor as work that deprives children of their childhood, their potential, and their dignity, and that is harmful to physical and mental development. ILO Conventions establish minimum ages for entry into work in ILO Convention No. 138 on Minimum Age and address the worst forms of child labor in ILO Convention No 182 on Worst Forms of Child Labour. These Conventions, approaching universal ratification among ILO Member States, provide detail and clarity on what constitutes child labor. More generally, child labor refers to work for which a child is too young, or that is likely to jeopardize children’s health, safety or morals, including work that interferes with children’s education or their ability to benefit from education. It is this definition that underpins of all our efforts.



Our activities

Our activities aim to address the underlying root causes of child labor in the tobacco industry.

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Brazil, Malawi, Tanzania and Zambia

We reach thousands of children and their families.

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Success story

We’re already making progress

Many of the children and families that ARISE has worked with have new opportunities.

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