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Brazil, South America

Baking entrepreneurs

A tale of two mothers

The ARISE Program training provided two mothers with new skills to set up bakery businesses and earn via a new income stream. It has also opened up new lifestyles for them both.

Two ARISE mothers Neusa Keurli Hubner de Castro and Cinara Konrad Hammerschmitt independent of each other attended an ARISE baking course and learned to make different types of breads, cookies and cakes. They also completed management training and gained enough confidence to start producing goods for sale. Both Neusa and Cinara bake in their family kitchens, but they receive more orders than they are able to fill. They also lack the space to store and maintain an inventory in order to fill every order that they receive. With many customers from within their local communities as well as from the city, and advanced orders via telephone, both now dream of setting up rural bakeries. Cinara also wants to create new products not available in her town such as sugar-free breads for diabetics. Their families have been able to use the additional income to hire adults to help with tobacco harvest rather than use child labor as they had done previously.

Interestingly Cinara’s son Igor was part of the first group of young people who took the ARISE MFS course. He now wants to set up a small poultry farm at home to produce cage-free eggs to help reduce his mother’s costs and to enhance product quality.


New business skills

In Malawi ARISE has trained women in management skills, and helped create new businesses. The women have since established a Village Savings and Loan Scheme.

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Mothers at Expotigre

Mothers trained in baking and business management by ARISE successfully sold their products at Expotigre 2013, a major agricultural expo in southern Brazil.

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Brazil, Malawi, Tanzania and Zambia

We reach thousands of children and their families.

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ARISE aims to end child labor in communities where JTI sources tobacco leaf. We work with those directly affected and with others who have the power to change things. Our initiatives are developed and delivered in collaboration with tobacco-growing communities, social partners and governments.